Branding : Media : Marketing : Print


Project notes

The branding direction of any restaurant or bar is generally dictated by a mix of economic factors (does the restaurant want to market itself as upscale cuisine or economical fast food?), cultural factors (is the restaurant to specialize in ethnic fare? - Indian, Chinese or Mexican to name a few) and any market segment that the restaurant is to appeal to (is the restaurant to be a trendy eatery or a party-hardy sports bar and grill.) To that end, preliminary design concepts for Sugar Ible's mixed elements of smoothir cafe and sports logos.


The finalized logo is a hybrid of both (fruits, smoothie with the typographic elements extend the arched background of a cafe.)