Alliance Francaise de skn
Brand development, Marketing material
Logo design project for the Mobile Learning Libarary for the Alliance Française de St. Kitts and Nevis
Type Of Logo:
Typographic amd Emblem.
Those who spend a lot of time in downtown Charlotte Amalie are always looking for someplace new to add to their list of quick, good and affordable lunch options. Sugar Ible is the only place in Market Square where you can grab a Great Tasting Natural Fruit. It is the premier downtown breakfast, lunch and smoothie spot in St. Thomas.
Sugar Ible came to us with three words: Smoothies, Cafe, Bar. They wanted their mark to scream those words.
The branding direction of any restaurant or bar is generally dictated by a mix of economic factors (does the restaurant want to market itself as upscale cuisine or economical fast food?), cultural factors (is the restaurant to specialize in ethnic fare? - Indian, Chinese or Mexican to name a few) and any market segment that the restaurant is to appeal to (is the restaurant to be a trendy eatery or a party-hardy sports bar and grill.) To that end, preliminary design concepts for Sugar Ible's mixed elements of smoothir cafe and sports logos.
The finalized logo is a hybrid of both (fruits, smoothie with the typographic elements extend the arched background of a cafe.)
The incorporation with the logo and keeping with the overlaping theme, with an abstract rendition of the area.